The problem of obtaining dense reconstruction of an object in a natural sequence of images has been long studied in computer vision. Classically this problem has been solved through the application of bundle adjustment (BA). More recently, excellent results have been attained through the application of photometric bundle adjustment (PBA) methods – which directly minimize the photometric error across frames. A fundamental drawback to BA & PBA, however, is: (i) their reliance on having to view all points on the object, and (ii) for the object surface to be well textured. To circumvent these limitations we propose semantic PBA which incorporates a 3D object prior, obtained through deep learning, within the photometric bundle adjustment problem. We demonstrate state of the art performance in comparison to leading methods for object reconstruction across numerous natural sequences.